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Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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Fewer Americans are cutting back on dining out
Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker
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THE QUIRK’S EVENT: New York
Join Ipsos’ Greg Halperin and Nestle’s Michael Shapiro as they explore how synthetic data, a powerful new tool, is redefining what’s possible in testing by enabling faster, deeper insights with greater agility.
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Most Americans want more government action on food safety, labeling
New Axios/Ipsos American Health Index finds areas of common ground on food labeling, politician health disclosures
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Americans support extending some tax cuts in House budget – but not for the wealthy or corporations
Americans generally oppose but are largely unfamiliar with the “One Big Beautiful Bill Act,” according to a new Washington Post/Ipsos poll
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Healthcare vs Evolution: Can GLP-1s Rewrite Our Evolutionary Story?
GLP-1s are more than just weight loss drugs. They're a chance to rewrite our evolutionary story, to take control of our biology in a way never before possible.
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Ipsos Data Drops: Americans’ Attitudes on “MAHA” Food Policies
There tends to be a “say-do gap” between what shoppers say they’ll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.