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Old age begins at 66, but six in ten say they are not looking forward to it
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
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American Dream reimagined: How brands can find opportunity in its evolving meaning
What the Future: American Dream reveals how to connect with consumers by understanding our changing American values and opportunities for financial services, technology, CPG and more.
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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How marketers can reimagine the American Dream for growing populations
Asmirh Davis, founding partner and president at Majority, explains how marketers can get real by grounding their marketing in the cultural specifics and the economic realities of a changing America.
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Why helping boys and men doesn’t mean neglecting women’s issues
Richard Reeves, author of “Of Boys and Men,” discusses the economic and social challenges facing boys and men in America and how to turn them around.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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How the American Dream is shifting for entrepreneurs
Tom Sullivan, senior VP for small business policy at the U.S. Chamber of Commerce, explains the economic challenges facing small business owners today and how policymakers can support their success.
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Most Americans want more government action on food safety, labeling
New Axios/Ipsos American Health Index finds areas of common ground on food labeling, politician health disclosures
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
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Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
Findings of the fourth edition of the Ipsos LGBT+ Pride Report