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Reuters/Ipsos Data: Core Political (05/16/2018)
President Trump’s approval rating remains steady among all Americans (45%) and registered voters (46%) this week.
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Roseanne Reboot Draws Bipartisan Audience
The 2018 “Roseanne” reboot was widely expected to be a magnet for President Trump’s supporters, however, a new Ipsos survey reveals that the show draws fairly even viewership across the board.
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The Royal Wedding: Who's the Favorite Royal?
A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.
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Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points
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Reuters/Ipsos Data: Core Political (05/09/2018)
President Trump’s overall approval rating this week stands at 44% among all Americans and 45% among registered voters, posting respectable gains in public sentiment.
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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Most Moms Surveyed Say They Would Rather Have Breakfast in Bed on Mother's Day Than Get Dressed Up and Go Out to Brunch
Relaxing in Bed All Day Defines the Dream Mother’s Day Plan for Nearly Two in Five
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Most Believe Consumers Should Be Able to Access Content on The Internet
Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right
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[WEBINAR] Behavioral Science Principles for Better Digital Advertising
Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.
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Reuters/Ipsos Data: Core Political (05/04/2018)
This week’s Reuters/Ipsos Core Political release presents something of an outlier of our trend. Every series of polls has the occasional outlier and in our opinion this is one. So, while we are reporting the findings in the interest of transparency, we will not be announcing the start of a new trend until we have more data to validate this pattern.