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Voices of Ukraine: Documenting Life During Wartime
In this first installment of Ipsos’ weekly photo-essay series, Ukrainians from all walks of life share their personal experience of living in the middle of a war.
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Ipsos Core Political : Presidential Approval Tracker (09/28/2022)
Americans’ approval of President Joe Biden’s performance in office is at 41% this week as 31% say the economy is this nation’s most important problem in this week’s Ipsos Core Political.
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Spending
The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
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How businesses can support a resilient economy
Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.
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Why creators are key to making e-commerce human
Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
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How purpose and innovation will shape how we spend
In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.
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The Inside Track: 2022 Midterm Elections September Highlights
Key highlights from September’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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[WEBINAR] What the Future: Spending
The ways and reasons people spend are shifting as underlying forces from aging to technology to climate reshape budgets to shopping options.
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ADVERTISING WEEK
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.