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[WEBINAR] The Inside Track: Election 2020
Get the inside track on the key issues as they emerge for the 2020 campaign by attending a monthly complimentary webinar series from Ipsos’ political polling team.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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Dating App Users Are Looking for Love, Quickly
Dating apps are redefining how people find each other, what they are looking for, and how quickly they get what they want out of romance.
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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Men and Women Don’t Agree on Dates, Sex, and Heartbreak
Many people are unenthusiastic about dating, while men and women do not see eye-to-eye on many key parts of the process.
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Ideology Matters More Than Electability to Some Democratic Voters
Sanders supporters are less concerned with who has the best chance of beating President Trump in the general election than Biden supporters.
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.