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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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Mavericks of Media Summit
From the proliferation of SVOD providers to using audio to supplement regular content, there are a lot of tools available to help you stand out among the noise. But what’s the right recipe? This Mavericks of Media summit will talk about the ideal content future and make you think about how to stay top of mind when it comes to viewer’s wants and needs.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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[WEBINAR] The Power of the African American Affluent Consumer
Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions
Ipsos finds the future of media is pervasive and we’re not going back
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.