Search
-
Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
-
How to fill gaps in teen mental health and social media research
Growing up has never been easy — but the digital age makes it more complicated. Barb Solish, national director in the Office of Innovation at NAMI, thinks that when it comes to teen mental health, research is needed to get the full picture.
-
How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
-
Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
-
Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
-
Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Most Americans would be happy to receive investments as holiday gifts
A new Yahoo Finance/Ipsos survey finds that Americans want investments as holiday gifts as a way to save for the future and build wealth
-
Diversity, Equity and Inclusion are Central to Good Research
Here are five ways Ipsos is translating diversity, equity and inclusion concepts into survey practice, examining case studies for young adults, Black Americans, Hispanic Americans and diverse political attitudes.
-
How young Americans view the wars in the world right now
Below are five charts on opinion about Ukraine and Israel, the generational differences that divide Americans, and the role the economy plays in shaping views toward U.S. involvement