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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Swing state electorate more Republican than Democratic
Post-election Ipsos swing state polling finds that inflation remains a top worry
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Expectations of the economy in a second Trump presidency
Below are five charts on how the economy influenced Americans’ votes, how Americans feel about the direction of the economy, and how these expectations color their expectations about their economic futures
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Few Americans support pardoning January 6th protestors, restricting women from combat
New Scripps News/Ipsos poll also finds that post-election, half of Americans believe their financial situation will be better a year from now
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Julia Glidden Appointed as Group President of Ipsos Public Affairs U.S.
Michael Link transitions to new role as Chief Research & Operations Officer, Clifford Young continues as President, Polling & Societal Trends
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Trump bests Harris on reported supporter turnout
Latest Ipsos poll finds gender divide in reported voting behavior among Hispanic Americans
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What the Future: Food
Revisit our on-demand webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending, plus highlights and excerpts from interviews with industry experts.
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Older Americans are least confident after Trump's win
Americans aged 55+ are downbeat on a range of social, political, and economic issues post-election, according to the latest Ipsos Consumer Tracker.
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Insights Association: 2024 IDEA Forum
This year’s IDEA Forum panelists – which include Ipsos’ Janelle James – will explore transforming consumer research by integrating principles of data equity.