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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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How the Pandemic Will Change How and Where We Live
Ipsos’ What the Future report asks what housing and migration patterns will stick
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[WEBINAR] Disrupting the Entertainment Content Positioning Model
Join the Ipsos media insights team for a complimentary webinar as we reveal a new approach to content positioning research, featuring predictive analytics proprietary to Ipsos, that power content marketing decisions for the future.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Content & Creative in the Age of Streaming
Revisit our recorded webinar for insights and solutions to optimize your audience development and content strategy.
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.
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Cookies and milk are seen as a classic holiday duo by more than four in five Americans
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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Where women are nine months into the pandemic
The pandemic economy is hurting women and families. Without any help, that’s not going to change.
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[WEBINAR] Content & Creative in the Age of Streaming
Join us for a complimentary webinar as our media development and audience measurement experts unveil two products that will help studios, content platforms and marketers simplify these complexities.
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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?