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Is ‘digital empathy’ an oxymoron?
Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Less Than Half of Americans Believe Ghosts Are Real
Vast majority of parents eat their child's Halloween candy
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Reuters/Ipsos Survey: Core Political Impeachment Tracker (10/23/2019)
Americans continue to be divided on whether President Trump should be impeached or not.
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October 2019 Index Shows Continued Decline in Global Consumer Confidence
Optimism Lessens Significantly in Half of the Economies Surveyed, Including The U.S., Mainland China, Germany and India
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Nearly Half of Americans Plan to Follow the 2019 World Series
The majority of those who plan to follow the World Series predict that the Houston Astros will win
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National Geographic/Ipsos Poll
Four in 10 Americans think there is no difference between men and women in the US.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit