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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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Who has the winning presidential campaign?
Below are five charts on where the fundamentals and momentum of the race stand, whether the conventions or debates affected the race, and the effectiveness of Harris’ and Trump’s campaigns
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Americans think we know about sweeteners, but do we?
Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
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It’s already holiday shopping time for the early birds
About one in five Americans have already started (or will by the time you read this) their holiday shopping, according to new data from the Ipsos Consumer Tracker
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It’s not just higher prices driving increased grocery spend
Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker
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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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September 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability As Expectations Sub-Index Continues to Rise
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How impactful will immigration be in the election?
Below are five charts on where Americans stand when it comes to immigration, how Americans feel about various immigration policies, and how varying media silos could amplify the issue of immigration heading into the election