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‘Natural’ Food: What Does it Mean to Consumers?
New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.
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Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points
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[WEBINAR] Make A Big Splash With Your Small Business
How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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Most Moms Surveyed Say They Would Rather Have Breakfast in Bed on Mother's Day Than Get Dressed Up and Go Out to Brunch
Relaxing in Bed All Day Defines the Dream Mother’s Day Plan for Nearly Two in Five
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Most Believe Consumers Should Be Able to Access Content on The Internet
Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right
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[WEBINAR] Behavioral Science Principles for Better Digital Advertising
Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.
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[EVENT] ASCO Annual Meeting
Join Ipsos at ASCO’s annual meeting where more than 32,000 oncology professionals from around the world gather to discuss state-of-the-art treatment modalities, new therapies, and ongoing controversies in the field.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds