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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Rare Diseases: A Diagnostic Odyssey
Unravelling the Complexities of Rare Diseases: A Market Research Perspective
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Mental Health seen as the biggest Health issue
According to the 2024 Ipsos Health Service Report, 44% across 31 countries rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges
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Half of Americans never think they'll get COVID again
Half of Americans (49%) believe they'll never get COVID again, according to new polling from the Ipsos Consumer Tracker
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United In Individuality: Insights to Activate
Americans are overwhelmed. But then again, so are most global citizens, including a majority in 44 out of 50 markets around the world.
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Majority of Americans say Harris won the debate
New ABC News/Ipsos polling finds Harris has slight lead on the ballot, even as Trump is seen as better on the issues most important to Americans for the election
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Will the Harris-Trump debate move the needle?
Below are five charts on who watched the debate, how Americans felt about Harris and Trump following the debate, and how, if at all, the debate will affect the race to the White House
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Harris maintains slight edge over Trump among voters nationwide
Half of registered voters view Harris as the debate winner
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News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.