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How to predict, measure and optimize the success of your brand
Revisit our webinar to hear new research on building successful brands by shaping expectations, integrating context and acting with empathy.
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Americans trust teachers, but some still want parents to be the primary voices on what's taught
Concerns around teacher shortages and underpaid educators drastically overshadow politically-motivated book bans and culture wars
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ARF The Future of Qualitative Research Webinar
Join Ipsos’ Janelle James for an ARF Cultural Effectiveness Council webinar exploring how to conduct fast-paced, global qualitative research on topics like race, gender, sexuality, and ability, given the ongoing discourse on social justice.
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How gender shapes commercial representation for athletes
Erin Kane, agent for some of the biggest names in women’s sports, discusses how social media and NIL laws are changing compensation for athletes and brands.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Gender
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
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[WEBINAR] Raising the Bar: Unlocking Alcohol Consumption Signals
Join us as we unveil the influence of behavior changes reshaping the future of alcohol consumption.
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[WEBINAR] What the Future: Gender
Join us as we discuss the future of gender and what it means for brands, businesses, and all of us as individuals.
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Data Dive: How motherhood is viewed around the world
In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.
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ARF Demystifying the Multigenerational Workplace
Join the ARF Young Pros to gain a functional understanding of how the variable of generation impacts behavioral preferences and tendencies in the workplace, and hear strategies to become a more effective and productive collaborator in multigenerational environments.