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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Ipsos Congratulates Clients on Successes at David Ogilvy Awards
Bank of America, Kraft's Cracker Barrel, and the Canadian Cancer Society Honored at Annual Advertising Research Awards
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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A Little Over 50% of Oncologists in the U.S. Support Key Consolidated Payments for Cancer Care Management Proposed By the ASCO Payment Reform
New Ipsos Healthcare Survey Reveals Oncologist Perceptions of Payment Models for Cancer Care, Including the ASCO Payment Reform
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The Role of Social Media in the Shopper Ecosystem
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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A Holly, Jolly Black Friday Weekend for Most Americans
It's the most wonderful time of the year — especially for retailers.
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FYI: The Twitter Effect: Understanding Twitter's Role in TV Behaviors
At Ipsos, we have done a vast amount of research on the topic of Influencers and TV.
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One in Five (18%) Americans to Purchase a Wearable Device in the Next Year
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices