Search
-
Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
-
I’ve Got a Feeling
Read our latest article highlighting an Ipsos framework for how businesses can measure, understand and leverage consumer emotions.
-
Beyond the pump: 5 key drivers of convenience store satisfaction
Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.
-
Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
-
Whatever the item, people don’t want to pay surge pricing for it
However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
-
What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.
-
The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
-
Wellness
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.
-
How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
-
Shifts: Three forces that will shape the future of wellness
Ipsos Strategy3’s Trevor Sudano looks at the forces that could transform health and wealth in America, from rising temperatures to rising medical bills.