Search
-
Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
-
[WEBINAR] Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion with some of the most talented leaders in media, marketing, and technology today for a candid conversation exploring changing consumer behaviors and parenting needs; connecting with Gen Alpha, Gen Z teens, and their parents; the unique ways these leaders uncover and use insights; and diversity and inclusion as a source of innovation.
-
Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
-
Ipsos Reputation Council 2024: AI, Sponsorships and More
Hear new findings and practical guidance to assist corporate communicators with diagnosing and proactively managing risk to maximize business outcomes in the year ahead.
-
Apathy vs. frenzy in the general election is the difference between Biden facing Haley instead of Trump. Each candidate's brand can explain why
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
-
Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
-
ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
-
[WEBINAR] Loving or Loathing: Understanding Affluents’ Relationship with Luxury
With studies running in 50 markets around the world, we are able to offer an unparalleled understanding of how Affluents think and act – insights critical for all marketers hoping to increase share of wallet among the wealthiest consumers.
-
Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
-
[WEBINAR] What the Future: Parenting
What the Future: Parenting offers exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them today and in the coming years.