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Sports gambling growth driven by small group of highly engaged sports fans
New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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CIPHER 2023
In its fifth year, the annual Current Innovations in Probability-based Household Internet Panel Research (CIPHER) Conference again offers a forum for exchange, dissemination and learning.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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Most Americans support expanding Medicaid to cover all pregnancy care, including abortion
Most Americans disagree with decision to overturn Roe vs. Wade.
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Four in ten college students describe their mental health as poor
At the same time, 4 in 10 students describe their mental health as good or very good, while the remainder – 19% – describe their mental health as neutral, according to a survey of over 18,000 enrolled college students
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Document issue bad for both Trump and Biden but American public views Trump as more serious concern
New ABC News/Ipsos poll finds public approval of Biden's job performance improving across range of issues
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Nearly 7 in 10 support state-level ballot measures on abortion
Nearly six months after the Supreme Court’s Dobbs ruling, most Americans say abortion should be legal in most or all cases
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One year in, global public opinion about the war in Ukraine has remained remarkably stable
Despite some softening, support for Ukraine is still strong across western countries.