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How people are rethinking happily ever after
More people than ever are living unmarried and marrying later in life. But many brands are still selling coupledom, says relationship columnist Meredith Goldstein. Here’s how she sees the future of relationships and modern love.
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Betting on sports betting growth
Below in five charts we explore the new frontier of legalized sports betting.
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Younger employed Americans are more concerned about AI replacing their jobs
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Sports betting is everywhere. How do Americans feel about it?
Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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Why people think the system is broken in the U.S. and around the world
Take a look at highlights from the Ipsos Global System Is Broken Index for a better understanding of how to navigate the anti-system movement.
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The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
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We used ChatGPT to help us poll Americans about AI. Here’s what we found.
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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[WEBINAR] How to Spot Unexpected Competitors and Brand Growth Opportunities
Join us on February 28 to hear tips for how to spot competitors, consumer signals, and commercial opportunities through the lens of social data.