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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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Over one in three Americans are not considered financially literate
A new Ipsos poll on behalf of Money Masters finds that financial literacy increases with age
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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London maintains top “city brand” ranking from 2020 to 2022.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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TECHQUITY: Supporting an equitable future for health in the digital era
Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.
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For many, changes in mask requirements on planes don't impact their plans to fly
New Axios/Ipsos poll finds around half strongly support mask requirements in transportation settings
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Drop in U.S. consumer sentiment erases recent gains
Purchasing and investment confidence show the most marked declines
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Nearly three quarters of Americans believe humans can reduce climate change but aren’t willing to change their behaviors
One in four Americans believe climate change is caused by natural patterns rather than human activity
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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media