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Among Republicans, Trump leads the Republican primary, gaining ground since September
New Reuters/Ipsos polling finds that the economy and reducing crime are the main issues for Americans when it comes to determining how they will vote
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Americans say 2023 was a good year, and think 2024 will be even better
Americans think 2023 was better than the three years before, according to the Ipsos Consumer Tracker
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Here's what the 2023 word of the year, 'authentic,' means for brands
More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker
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Some of Americans' concerns about AI are waning
Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker
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Shopping continues to bounce back to pre-pandemic levels
Fewer people say they have experienced shipping delays during holiday shopping, compared to 2021, according to data from the Ipsos Consumer Tracker
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Half of small businesses remain concerned with inflation, report worker shortage
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2023 falls, returns to levels from late 2022 and early 2023
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Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
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Have the first four Republican debates meant anything?
Below are five charts on the state of the Republican primary, how the first four debates have panned out, and how the debates have (and have not) moved the needle
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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Republican debate watchers see Ramaswamy as the worst performer for the second consecutive debate
The 538/Washington Post/Ipsos post-debate poll also finds that nearly three in four likely Republican primary voters skipped watching the debate