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Why Americans think streaming TV is only getting better
49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
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[WEBINAR] Gen AI: From Wow to How
Watch our virtual panel discussion with experts from Adobe, the Estée Lauder Companies and New York University
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Why our crisis plans need more focus on preparation and resilience
When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.
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More American women than men feel insecure in their finances
A new Ipsos poll conducted on behalf of BMO finds women more likely than men to be concerned with inflation, cost of living
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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THE QUIRK’S EVENT 2024: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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How AI, geopolitics, and sustainability are changing how we make things
From whom and where to what and how, manufacturing is at an inflection point. What the Future Editor Matt Carmichael looks at the forces shaping the future of manufacturing, from labor to logistics to brand loyalty.
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From the Pop Economy to Foreign Policy
As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.
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Americans feel more confident about their financial future than they did one year ago
Ipsos study conducted on behalf of BMO finds that Americans feel that things are looking up in 2024, even if many financial challenges persist