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Americans are worried about Russia influencing the 2022 midterms
The latest wave of our Reuters/Ipsos poll tracking the Russia/Ukraine crisis, finds American’s impressions of how President Joe Biden is handling the conflict largely unchanged from a month ago.
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ARF David Ogilvy Awards & Creative Effectiveness 2022
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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TECHQUITY: Supporting an equitable future for health in the digital era
Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.
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For many, changes in mask requirements on planes don't impact their plans to fly
New Axios/Ipsos poll finds around half strongly support mask requirements in transportation settings
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Earth Day 2022: Perils of Perception
Survey finds there is a lot more to do to persuade the public to make high-impact climate-friendly changes—globally and especially in the U.S.; few can identify the best actions to cut carbon emissions
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Reuters/Ipsos Poll finds Americans support flexible approach to masking
Over half of Americans think COVID remains a threat, but many say decisions to mask should be up to individual right now
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Drop in U.S. consumer sentiment erases recent gains
Purchasing and investment confidence show the most marked declines
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Nearly three quarters of Americans believe humans can reduce climate change but aren’t willing to change their behaviors
One in four Americans believe climate change is caused by natural patterns rather than human activity