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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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2024 race for president remains tied between former President Trump and President Biden
New Reuters/Ipsos polling finds many Americans are worried about election integrity
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High-purchase cost and convenience of charging logistics remains barriers to owning an EV for Americans
Ipsos polling finds that some non-EV owning Americans are nudged towards considering an EV by improved charging infrastructure and government subsidies
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes
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More American women than men feel insecure in their finances
A new Ipsos poll conducted on behalf of BMO finds women more likely than men to be concerned with inflation, cost of living
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March 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up As Jobs Index Rebounds From Last Month’s Decline
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How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
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Shifts: Three forces that will shape the future of wellness
Ipsos Strategy3’s Trevor Sudano looks at the forces that could transform health and wealth in America, from rising temperatures to rising medical bills.
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How new obesity medications could transform the grocery landscape
Anti-obesity medications’ influence on Americans’ personal habits and diets could have cascading effects for food and beverage retailers, according to a new Ipsos study. Ipsos’ Rhoda Schmuecking explains.