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ADVERTISING WEEK NEW YORK
Join us to learn how our user and advertising experience ensures your brand meets audiences where they are.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Get access to big spenders, business leaders, and trendsetters with the Ipsos Global Influentials Study
How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?
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News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
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What people want from local news and how to fund it
Regional reporting matters more than ever — but for it to have a future, Americans will need to think local and act local, says Rick Edmonds of the Poynter Institute. Here’s what that new news landscape could look like and why it matters for brands.
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What online communities reveal about who consumers trust
As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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IEDC ANNUAL CONFERENCE
Unlock the secrets to getting your community in the media spotlight! This dynamic and interactive session will provide you with insider tips and proven strategies for effectively pitching your community to top media outlets.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.