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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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Purpose
With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.
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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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PMSA Annual Conference
Join Ipsos MMA at the Grand Hyatt in San Diego for the Pharmaceutical Management Science Association’s annual conference.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.