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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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January 2024: Consumer confidence continues to rise in Europe
Sentiment also up in Asia Pacific, while it is more mixed in Latin America.
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THE QUIRK’S EVENT 2024: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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Politics & Business: Tactics for Surviving Hyper-partisan Consumers
Revisit our deep dive webinar to hear more about the importance of centering the human over the issue in all arenas of business, including when taking and sticking to a stand, and why employees need to be considered alongside consumers.
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All candidates remain second to Trump prior to the now-cancelled Republican debate in New Hampshire
New 538/Ipsos poll also finds that a majority of Republican primary voters feel the rulings in Colorado and Maine are politically motivated
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Republicans increasingly feel Trump has the best chance at winning the presidency
Findings of a new ABC News/Ipsos poll of 1,480 Republicans and Republican-leaning Americans conducted January 16-17, 2024
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The post-holiday COVID surge barely bothered America
Despite a rise in COVID cases during and after the holidays, a near-record-low number of Americans believe COVID is a risk to them personally, according to new data from the Ipsos Consumer Tracker
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Are people finally returning to the office?
The number of people shifting from remote work to hybrid work has jumped, according to the Ipsos Consumer Tracker.
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Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.