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The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations
Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.
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People more likely to think their education system is poor than good
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
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Americans are more worried about gun violence compared to most other issues
Ipsos poll finds that more Americans are concerned about inflation compared to culture war issues
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Data Dive: How people view fatherhood around the world
In five infographics, we look at attitudes on everything from fathers balancing work and family to men who stay at home to raise the kids.
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One in three globally report rising crime, violence in their neighborhood
In the past year, just under half say the level of crime in their neighborhood stayed the same, while few say crime has decreased.
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Data Dive: How motherhood is viewed around the world
In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.