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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
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For COP28, here is what you need to know about public opinion on climate change
Below are five charts on the worsening climate disaster, where the American public stands on climate change, and how missing COP28 might affect Biden’s reputability on the environment
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Nearly 1 in 3 Americans report being a victim of online financial fraud or cybercrime
New Ipsos poll, on behalf of Wells Fargo, finds about half guess they could be a victim of online fraud in the future, yet most feel confident about the steps they’re taking to avoid that
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Most Americans say Congress should highly prioritize funding mental health programs
Vast majority agree mental health is just as important as physical health
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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How financial services providers can help customers deal with inflation
While banks cannot influence policies to impact inflation, they can show empathy and help alleviate customer economic anxiety by launching new products and services to help them cope, and ultimately deepen trust and win new customers.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.