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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
Seven in ten Americans say they have been spending more time online this year than ever before
Less than half, however, feel confident about the security of their online accounts
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American public approves Administration's first steps on coronavirus
New ABC News/Ipsos poll finds Trump continues to divide the country
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Global Survey Highlights Continued Opposition to Fully Autonomous Weapons
A new Ipsos survey finds an average of 61 percent of adults across 28 countries oppose the use of lethal autonomous weapons systems
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New survey explores key benefits of zero-rating
Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Two in five Americans gained weight during the pandemic
Those who gained weight report adding an average of 14.5 pounds
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American public supports President Biden’s first moves
New ABC News/Ipsos poll finds majority support for executive actions