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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Novartis Insights Innovation Unlocks the Online Ecosystem
Every therapeutic category has its own unique online ecosystem, and the flow of information (and misinformation) can be mapped to drive online content, engagement, and channel strategies. Here’s an example.
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[RECORDING] TFQ Equality Lounge @ Advertising Week
Join Ipsos experts who will be speaking at the Equality Lounge® @ Advertising Week
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How purpose and innovation will shape how we spend
In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
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Spending
The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
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Why creators are key to making e-commerce human
Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
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ADVERTISING WEEK
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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[RECORDING] TFQ Equality Lounge @ ANA Masters of Marketing
We’re excited to be part of the 2022 #ANAMasters of Marketing Conference – a showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.