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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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Why foresight, tech and ethics education can better prepare us for uncertainty
From cadets to candidates, military forces and work forces face a skill gap. Col. Chris Mayer, Ph.D, department head of English and Philosophy with the U.S. Military Academy at West Point, discusses why foresight, humanities and ethics will be as valuable as practical skills.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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[WEBINAR] Understanding and Managing Regulatory Risk in 2024
Join us as Ipsos explores which regulatory issues citizens most expect companies to act on and shares strategies for evaluating both known and emerging regulatory risks.
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The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations
Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Three in five Americans say Trump should stand trial before the Republican primaries or 2024 general election
Politico Magazine/Ipsos polling finds attitudes on when Trump should stand trial are steady, though the partisan divide on the question is growing
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Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company
The Company continues its global marketplace leadership leveraging innovative, high-impact teams and solutions to help clients achieve their brand and financial objectives.