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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Majority of parents say it is harder to be a parent now, compared to 20 years ago
Beliefs in women’s opportunities for advancement vary among men and women
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Most Americans back four-day work week but won’t take a pay cut for it
At the same time, Americans value flexibility over length in their vacation policies.
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How Multinational Corporations Can Lead the Way on Sustainability
Download our essential guide for companies trying to gauge the priorities of consumers.
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Cliff’s Take: America's Relationship With Work Remains Complicated
Despite a plurality feeling overworked, the majority would settle for flexibility in their work lives over longer vacations.
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Two-thirds of Americans support implementing a 4-day work week
American workers also want more flexibility for working hours and locations