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Super Bowl Delivers Attentive Viewers Who Remember the Advertising - Ipsos-ASI
Research shows Super Bowl far more effective advertising medium than other football games
88% of male viewers could remember the name of at least one of the advertisers in the Super Bowl while only 29% could remember an advertiser from Monday Night Football and 33% from the NFC Championship -
Ipsos-Reid/Cook Political Report: Is Politics Returning to Politics? Part II - The Budget War
Americans Agree that Biggest Causes of Budget Deficits are Recession and War/Terrorism Spending, but Then Split on Whether to Blame Tax Cuts or Domestic Spending for the Rest of the Deficit Problem
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Ipsos-Reid/Cook Political Report: Is Politics Returning to Politics? Part I - War on Terrorism
Majority Oppose U.S. Commitment to War with "Axis of Evil" Countries
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2 out of 3 Americans Agree Oprah Winfrey Should Invite Letterman to Appear on Her Show
67% of all Americans, 76% of all Letterman viewers and 89% of the most frequent Letterman viewers agree
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Most Americans Think That Self Policing by Auditors Doesn't Work but are Split on the Creation of a New Federal Agency to Regulate Auditors
Interest in Enron Story is Moderate; Democrats, Independents, Higher Educated, Higher Income, Older People Interested
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Ipsos-Reid/Cook Political Report: Who's A Republican?
8-Percentage Point Net Shift Toward Republican Party Identification Comes From Unlikely Sources
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Ipsos-Reid/Cook Political Report: Americans Weigh Importance of Economy and Foreign Policy Issues Equally
Bush's High Job Approval Driven by Handling of Foreign Policy and War on Terrorism
Majority of Americans like President Bush Both as a Person and as President -
Industry Credibility: When is an Oil Executive Like a Congressman Who Says the Young Woman is Just a Close Family Friend?
Research Credibility: When is Stem Cell Research Like Star Wars?
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As the Internet moves into post-revolutionary phase America's share of global users declines - IPSOS-REID STUDY
Hyper growth a thing of the past