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Cards, Phone Calls and Dining Out Are the Top Three Ways America Celebrates Mother's Day
Women Are More Likely than Men to Celebrate the Mom's in their Family on Mother's Day
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Ipsos Wins Bronze at Edison Awards for Innovation Archetypes
Ipsos InnoQuest Recognized for Archetype IQ System at Annual Gala
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Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
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A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China
Respondents Present a Mixed Bag for Which Type of Hotel Experiences They Prefer, From Mattress Firmness to Sleep Aids to Nighttime Routines
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A Flexible Solution to Understanding Today's Ongoing Conversations
Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences with your brand. And they're doing so 24/7.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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A Bit of Holiday Green for the Emerald City and Vicinity
From Decorating to Shopping, Green is the Holiday Color for Puget Sound Residents
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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?
For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?