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Ipsos Consumer Tracker
Many Americans report using AI tools but admit that they don’t always trust them
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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August 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Stable For Second Consecutive Month
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What the Future: Wellness
As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.
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Questions for the future
From an aging population to artificial intelligence, these are the crucial health and wellness questions that leaders in public health, women’s health, technology, aging and consumer health need to consider to prepare for the future.
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What the Future: American Dream
Hear more about how “Made in America” matters and how to leverage it effectively, and how to tap the nuances of the American Dream across different demographics to tailor your products, innovation pipeline and your messages.