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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Ethnography: An unfiltered view of reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Building Brand Desire In-Store
As we have stated before, in any given category, many of the top products or services are quite similar in performance, or are certainly good enough. For this reason, it is very hard to differentiate based solely on product performance.