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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Brand Research Guidelines during COVID-19 Callenges
Ipsos is a global research partner that helps companies build and sustain their businesses through a total understanding of markets, brands and consumer journeys. As experts in brand research, we have been approached by many clients to offer our recommendations about brand research in light of the current COVID-19 crisis.
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Ethnography: An unfiltered view of reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.