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Mystery Shopping entmystifizieren
Warum Unternehmen Mystery Shopping nutzen und welche Rolle es in der Customer Experience Measurement-Forschung spielt
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Mystery Calling - Dialling up your contact centre performance
Driving a positive customer experience across all channels is critical to any organisation. In this new Ipsos Views paper we discuss how, despite the growing use of new digital technologies, the telephone experience can still be a make-or-break moment for many customers. For most large, multichannel organisations, the contact centre remains key to ensuring that customers receive a great experience, as consistently and efficiently as possible.