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Make your brand rock
Five tips to rock your communications using multi-touchpoint campaigns. It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. New channels open every day - outdoors, in our pockets, even on our fridges - through smartphones, connected screens and the Internet of Things.
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Anker mit Einfluss
Die 'Ipsos Most Influential Brands' stehen fest. Google, Amazon und Microsoft stehen wieder ganz oben auf dem Siegertreppchen. Die Top-Marken im Ranking beeinflussen das Leben der Verbraucher und prägen ihr Handeln. (Erschienen in Markenartikel)
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Stärken gezielt nutzen
Erfolgreiche internationale Marken wissen, mit welchem Rezept sie ihre Kunden sowohl weltweit als auch im eigenen Land optimal erreichen: Global denken – lokal handeln! (Erschienen in Markenartikel)
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First quarter of 2015
Sharp increase spurred by currency exchange rates.
Initial impact of the "New Way" plan.
Revenue: €379.6 million, +10.6%,
Total organic growth: +0.8%,
Organic growth of new services*: +27%.
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ATTENTION GENERATION NEXT! BEATING THE ATTENTION DEFICIT FOR YOUNG AUDIENCES
WHEN WE THINK ABOUT WHAT IT’S LIKE TO BE YOUNG, WE NATURALLY THINK BACK TO OUR OWN CHILDHOOD; PLAYING IN THE STREET, DISCOVERING MUSIC ON THE RADIO, ONLY HAVING FIVE TV CHANNELS TO CHOOSE FROM WITH ONLY THREE CARRYING ADVERTISING.