Suche
-
Make your brand rock
Five tips to rock your communications using multi-touchpoint campaigns. It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. New channels open every day - outdoors, in our pockets, even on our fridges - through smartphones, connected screens and the Internet of Things.
-
First quarter of 2015
Sharp increase spurred by currency exchange rates.
Initial impact of the "New Way" plan.
Revenue: €379.6 million, +10.6%,
Total organic growth: +0.8%,
Organic growth of new services*: +27%.
-
Ipsos launcht Ipsos Connect, die neue Spezialisierung für Markenkommunikation, Werbung und Medienforschung
Ipsos verkündet den Launch der neuen Spezialisierung Ipsos Connect. Ipsos Connect ist der globale Forschungsbereich, der sich mit den Themenschwerpunkten Markenkommunikation, Werbung und Medien befasst und der untersucht wie Medien, Marken und Konsumenten durch überzeugende Inhalte, großartige Kommunikation und die Wahl der effizientesten Kanäle verbunden werden können. Der neu gegründete Bereich beinhaltet weiterhin die starken Marken und effizienten Tools von Ipsos ASI und Ipsos MediaCT.
-
Ipsos in 2014 - STABILITY CONFIRMED
In the fourth quarter of 2014, Ipsos posted revenue of €500.7 million, up 2.2% compared to the same period in 2013. This timid return to growth reflects the more favourable foreign exchange trends (+1.5%), which had been very negative in 2013 and the first half of 2014, and slight organic growth (+0.8%). While this growth is not spectacular, it confirms the Ipsos teams' ability to bring back stability, even before the first effects of "The New Way" project.
-
ATTENTION GENERATION NEXT! BEATING THE ATTENTION DEFICIT FOR YOUNG AUDIENCES
WHEN WE THINK ABOUT WHAT IT’S LIKE TO BE YOUNG, WE NATURALLY THINK BACK TO OUR OWN CHILDHOOD; PLAYING IN THE STREET, DISCOVERING MUSIC ON THE RADIO, ONLY HAVING FIVE TV CHANNELS TO CHOOSE FROM WITH ONLY THREE CARRYING ADVERTISING.
-
BACK TO GROWTH
Full-year 2013 revenue amounted to 1,712.4 million euros, down 4.3% compared with 2012. This decline reflects contradictory trends. There was a very negative effect from exchange rates of 4.4% -- the impact of translating revenues into euros was much higher than the 2.2% reported at the end of the first half and the 3.8% at the end of September.