The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
08 December 2022
Time
10amPT/1pmET
Purchasing confidence weakens
Ahead of the release of Taylor Swift's album "Midnights", new WSJ/Ipsos poll finds that Millennials are most likely to be fans
15 November 2022
A new Axios/Ipsos poll examines Latino Americans’ positions on issues such as gun control, abortion, student loan forgiveness, and the 2024 Presidential election.
Sentiment continues its downward spiral among many of the world’s most advanced economies
This week’s Ipsos Core Political shows Americans remain pessimistic about the direction the country is headed in as approval of President Joe Biden remains at 40%.
A new Ipsos poll conducted on behalf of MDVIP finds most Americans would like to take steps to live healthier for longer, but few are knowledgeable about the different risk factors that could prevent them from doing so
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