The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
So It Comes Down To "Who's More Fun?"
Weak Economy Aids Democrats' Appeal to Voters
Kerry Needs To Mobilize Women For A Chance To Pull Ahead
Seattle Residents And Educated Women Are Top Kerry-Edwards Supporters
While Nearly Two-Thirds Of Women Are Responsible For Family Health Care Decisions, 35 Percent Do Not Know Basic Information About Health Benefits Aetna And The Financial Planning Association Partner To Improve Health Benefits And Financial Literacy With Plan For Your Health
Jim Douglass Appointed General Manager Of Health Market Research Division
Older Women Have Least Faith, Ipsos Global Express Survey Shows
CASH (Consumer Attitudes and Spending By Household) Index Remains High In September 2004 Americans Feel Good About Economy, Household Budget And Ability To Save
