The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
New Reuters/Ipsos polling on the Israel-Hamas war and the 2024 election
Three in five Americans (61%) think there will be a spike in COVID cases this winter, which is about flat from the same time last year, according to new data from the Ipsos Consumer Tracker.
Americans are more confident than they were a year ago in investing in the stock market (43% say they are confident now vs. 34% a year ago); taking out a loan (43%/35%); buying a new home (36%/31%), according to new polling from the Ipsos Consumer Tracker.
More than 70% of Democrats and Republicans support developing standards to test that AI systems are safe, according to new polling from the Ipsos Consumer Tracker
A proven leader with 26 years of experience across multiple industries, Hull has distinguished himself as a trusted partner to top brands in CPG, electronics and dining.
13 December 2023
Time
10amPT/1pmET
Do people feel that disinformation has had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
69% of Americans have personal connections to Veterans, either through close personal relationships or having served themselves, and use terms like "brave" and "service" to describe them