The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
Below are five charts on how Americans view the major topics Biden discussed during the State of the Union address and how Biden lines up to “his predecessor” on each
23 April 2024
Time
10amPT/1pmET
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
Below are five charts on where Americans stand on abortion and IVF procedures, the Alabama Supreme Court IVF ruling, and how the issue could bleed into the 2024 election
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