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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
4 August 2025
Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

The Facebook ad wars heat up

Biden outpaces the president in Facebook ad spending in the final weeks, but the president has a long, productive trove of data to optimize his ads.
30 October 2020
Society

The Inside Track: Election 2020 October Briefing

Key highlights from October’s Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
29 October 2020
Society

U.S. consumer sentiment shows slight improvement

Small uptick in job-related sentiment in week before election
29 October 2020
Society

What Worries the World - October 2020

More than 6 in 10 globally say things in their country are on the wrong track as Coronavirus continues to be the world’s greatest worry.
29 October 2020
New Services

Ipsos Digital Tools SMB Online Survey

Usage of Digital Tools Proved Crucial for Business Survival and Recovery during the COVID-19 Pandemic
29 October 2020
Consumer & Shopper

Ipsos and Forbes Advisor Announce New Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker

Today, Ipsos, the global research firm, announced a new partnership with Forbes Advisor, a global platform that arms consumers with personal finance advice, news, and reviews, to launch the Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker.
29 October 2020
Society

Reuters/Ipsos Core Political Survey: General Election Tracker (10/28/2020)

Biden leads Trump in the race for the White House
28 October 2020
Society

Politicization of coronavirus vaccine makes early uptake more challenging

Growing uncertainty raises the risk that some Americans will reject the vaccine when it becomes available.
28 October 2020