The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
1. Perceptions regarding impeachment remain largely unchanged. 2. Public approval of Trump’s job performance is also unchanged. 3. In the kickoff of the holiday shopping season, both Republican and Democrats report the economy and jobs as the second biggest problem the country faces.
Recent poll explores the biggest problem facing women today and distribution of household responsibilities between partners
How have perceptions of gender roles changed in the United States over the past five decades?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.
Three quarters of Black Friday and Cyber Monday shoppers will only be shopping sales
“Feminism” fails to resonate with the majority of American women, according to a National Geographic/Ipsos poll.
Over two in five report finding out that smaller donations are subject to more processing fees will make them less likely to donate
