The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Findings of an Ipsos poll conducted on behalf of Thrivent Financial
Below are five charts on the stories Americans are paying the most attention to and the stories Americans care most about
One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)
Understanding the U.S. Multicultural Marketplace
Thomas Gallagher Joins Ipsos Loyalty's Financial Services Team
