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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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Whether dining out or dining at home, here’s what people want
As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.
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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.