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Welcome to The Path
Meet MetLife’s Head of Customer Insights & Analytics, Martyn Crook – he is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Beyond Checkpoints: Next-Gen Therapeutics for Solid Tumors
Hear our expert panelists discuss the challenges and opportunities in the development of emerging therapeutic modalities aimed at addressing solid tumors in the post-PD1 era.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Beyond the Buzz: How Americans are planning for a sober future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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The Inside Track: 2024 Election Briefings
View our on demand webinar briefing for data and trends transforming the country – and how that will impact the 2024 elections.